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Build meaningful relationships with your customers that last a lifetime.
Customer interactions shouldn't end after the job is done.
Based on your customer's personal, they go into intelligent playbooks to engage them in the most efficient way possible. For example, if you have a group of customers that spent over $1,000 for a job, they should go into the "Maximize big spenders playbook". If you have a group of VIP customers, they could go into the "VIP Membership playbook".
Every customer is a little different. Based on the job that was completed, how much was spent, where they are located, etc, your customers are segmented into intelligent playbooks to maximize your ROI. The number one goal is for your business to stay top of mind for when your past customers need another job from you. This is done with hyper-targeted and hyper-personalized digital and physical touchpoints.
Get in front of your customers through digital and physical touchpoints. Data shows that email communication continues to be the #1 way of remarketing. Stay in front of your past customers with educational content, coupons, and company updates. Physical touchpoints work well too. A postcard in the mail generates a much higher return on investment than most would think. It's just another way of getting into a customer's home
Data shows that engaging with past customers and building lifelong relationships generates a huge return. Not only are you building your brand, but you're also generating business through repeat customers. Marketing outlets like Google ads, Facebook ads, and commercials generate 2x-5x returns. Zyra's Engage platform has generated more than 15x returns on a regular basis. We have the case studies to prove it.